Liberty & Co. has long been associated with the Arts and Crafts movement. William Morris' prints have become almost synonymous with the famous London shop, and Oscar Wilde once commented that Liberty was the “the chosen resort of the artistic shopper.”
The recent economic downturn has been difficult for the London store, and Liberty is responding to market pressures by cultivating a slightly more modern design aesthetic. Liberty's CEO, Geoffroy de La Bourdonnaye, is injecting some high fashion flavour into the store through a relationship between Liberty and Hermès.
The iconic french fashion house will be opening a "pop up" boutique in the centre of the store that will feature Hermès scarves and neckties.
The theme of "romance and rebellion" will be continuing with a series of ready to wear prints created exclusively for Liberty by Rolling Stones rocker Ronnie Wood. Wood, who was last featured on this blog when his daughter married in a Pre-Raphaelite inspired gown, has become respected as an artist in his own right. I particularly enjoyed the print he created for the dress below:
I love Hermès (who doesn't?), and Ronnie Wood's prints do seem like a lot of fun. At the same time, I hope Liberty doesn't lose sight of their fabulous Arts and Crafts heritage in an attempt to remain hip.
Read more at the New York Times